advertising a product $1000 less than the list price because of a $1000 mail in rebate. is this ethical?

post Category: Other - Advertising & Marketing — admin @ 6:44 am — post
postJanuary 29, 2010


the list price of a product is $4999, but manager advised to advertise at $3999 because there is a $1000 mail in rebate involved. The rebate is very complex and difficult to receive and complaints were received. Is this ethical to advertise at this price?

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Horaayy..there are 4 comment(s) for me so far ;)

#1

If they advertised it as “$3999 after rebate” then yes, it’s perfectly ethical.

rtfm wrote on January 30, 2010 - 4:52 am
#2

Only if you place the words “With mail in rebate” into the ad showing the $3999 price.

Cat wrote on February 2, 2010 - 1:45 am
#3

No. It should be listed as $4999 with a $1000 dollar rebate, if you just advertise at $3999 your hiding the fact that a rebate is involved so it may be hard for them to get their money back (as sometimes they are a pain to follow up on)

Top Cat wrote on February 3, 2010 - 2:07 am
#4

These ads usually have in small prints stating “after $1,000 rebate” somewhere in the ads. It’s not illegal as long as the ad has a reference about the rebate.

Kay wrote on February 3, 2010 - 3:57 am
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