Can a car dealer send out a direct mail piece disguised as a newspaper?

post Category: Law & Ethics — admin @ 11:21 am — post
postMarch 27, 2010


A local Toyota dealer is sending out direct mail advertising disguised as a non-biased newspaper, but without marking anywhere on the mailer that it is an advertisement. It’s misleading to uninformed consumers.

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • StumbleUpon
  • Reddit
  • Webnews
  • MisterWong
  • Y!GG
« My Yahoo Mail suddenly has advertising appearing on the right side of the screen. How can I lose it?
What can you do and what is the difference btwn.visual communications, graphic design & advertising »

1 person has left a comment

#1

There are no federal laws, and no state that I know of, that has laws regarding the format of mailed advertisements. If there is information in the mailer that states the publication is from them, then it isn’t breaking any laws, even if they’re using shady business ethics.

endtableforyou wrote on March 30, 2010 - 7:45 am
You can leave a response, or trackback from your own site.

Write Your Comment

Comment Guidelines: Basic XHTML is allowed (a href, strong, em, code). All line breaks and paragraphs will be generated automatically.

You should have a name, right? 
Your email address, I promised I won't tell it to anyone. 
If you have a web site or blog, you can type the URL right here. 
This is where you type your comments. 
Remember my information for the next time I visit.
 

Spam Protection by WP-SpamFree