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May 27, 2009I’m trying to get a job as an advertising copywriter, and need to think of some real products to advertise. Of course, I can think of many myself, but want some different, challenging briefs.
Can you please suggest a few (ideally with links to more info on the product)? It should be a REAL product so that I can check out the brand and the USP of the product.
If you like I’d be happy to email you a copy of my final ad.
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Sorry you’re getting all the “try my system” spammers here.
I’ve done catalog work, not agency, but at least my advice doesn’t require you to read any spam.
If there are particular agencies you’d like to work for, find out if you can the sorts of accounts they tend to work on and write at least a couple of pieces of similar work. Also, you might want to try a few different types of product to show that you can do a range of different things.
To get started, you might want to think of something that really fires your passion — do you love cars or movies or eating out? It might be a good boost to the creative process to try something like that to get you going, but sometimes working on a product you don’t love can get the creative juices flowing too. You want to forget your own reactions in that case and put yourself in the shoes of the person who *would* want that product.
That’s a good plan to work on an actual product that is something you can research — I find research is a helpful thing in much of the writing I’ve done.
I hope that helps, even though I haven’t mentioned any specifics. Try one of those approaches to get rolling.
(Or just to throw out a random prompt for you: perfume. There’s a lot to delve into to discover what elements go into a scent, but you can be as descriptive or as “all about mood” as you like.)
Good luck! And have fun — if it isn’t, you might want to think twice.