Direct Mail. I had a guy pitch on advertising in his glossy magazine size book that will be mailing to over?

post Category: Other - Advertising & Marketing — admin @ 9:04 am — post
postMarch 9, 2010


130 k homes. The Quarter page ad costs 350 for 65k homes $700 for 130k homes… good deal?

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • StumbleUpon
  • Reddit
  • Webnews
  • MisterWong
  • Y!GG
« Where do I find market information about Peru concerning investment in advertising?
What do they mean by “lines” in online advertising? »

Horaayy..there are 2 comment(s) for me so far ;)

#1

Yeah, I will pay 300 for 1/4 for 20k homes.
Also pay 395 for 1/2 page, to 20k, but newspaper style, not glossy.
Assuming it hits your target area, I’d do it.

snpuck wrote on March 11, 2010 - 6:50 am
#2

yeah its a good deal…but if your ad doesn’t have something worthwhile to offer, or doesn’t stand out….you will get almost zero response.

You are competing for attention not only from all the other ads, but also the content…people don’t go looking for good ads in a magazine….the ads must be special, to grab attention. The best way to do that is to have a really good promo offer….don’t be conservative about it…make it something insane. You want people to respond!..this will create sales that otherwise wouldnt have existed in this time frame. That means, even at a discount you are making positive revenue…but most importantly….you are creating new customers…who will make aditional purchases from you again and again.

If your ad is in there to just make people aware that you exist….you are wasting your money. You’ve got to have a hook,or no one will pay any attention.

Doran P wrote on March 12, 2010 - 9:03 pm
You can leave a response, or trackback from your own site.

Write Your Comment

Comment Guidelines: Basic XHTML is allowed (a href, strong, em, code). All line breaks and paragraphs will be generated automatically.

You should have a name, right? 
Your email address, I promised I won't tell it to anyone. 
If you have a web site or blog, you can type the URL right here. 
This is where you type your comments. 
Remember my information for the next time I visit.
 

Spam Protection by WP-SpamFree