How much do I need to charge for advertising going into a program for a sporting event?

post Category: Other - Advertising & Marketing — admin @ 2:11 am — post
postJanuary 16, 2010


We are hosting a tournament and I have no idea how much to charge for advertising space within the program. Can anyone tell me how much to charge?

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1 person has left a comment

#1

When I was in school, I had to sell ad space… if it’s for a smaller community event, something like this would be reasonable:

1/4 page: $25
1/2 page: $50
Full Page: $100

Also, consider full sponsors that could pay $200 or more for inside cover and back cover spots. Maybe an event sponsor for $500 that would get a full page plus be allowed to hang banners or have an advertisement announced by an announcer during the tournament.

Erica wrote on January 19, 2010 - 6:39 am
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