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The decission makers in most businesses (baring internet product and service industries like ISPs and computer manufacturers) don’t ‘get’ the internet and still consider it to be an interactive TV set with a captive audience.

The consumer is waking up to what the internet is and can be far faster than business has and it is costing society for business to fight the inevitable change. The consumer talks with their friends and other people world wide - business tries to spew more marketing fluff.

It has driven a model where, ultimately, the only important factor (in the minds of the masses) in a purchase decission is price because they don’t expect quality or service or respect from business. Why be loyal to a business that considers you to be not a person but a marketing demographic and a cost once the purchase is made?

These changes have had the positive effect of lowering prices in many areas.

However, it has also had the negative effect of forcing companies to cut on things like wages, service and quality to achieve that competitive low cost because again, the new model is not being understood, but rather fought against.

Then, at the end of the day, the item costs 50% less, but the people making and buying the item are also making 50% less so it cost the same as it did before as far as impact on their personal spending power.