Ogilvy’s New Media Guru On Online Advertising

post Category: News — admin @ 7:57 pm — post
postFebruary 4, 2009


I met ad man David Rittenhouse at MIT last month where we were attending the Emerging Technologies Conference.

David is one of the industry’s savviest observers of new media. As part of the agency’s “neo” division, he devises edgy media plans for Ogilvy clients including IBM.

I sat down with him in his New York office last week where he gave a great overview of advertising opportunities afforded by online video. While he is very bullish on branded sites like Nike’s Joga, he is leery about the viral advertising on video sharing sites like YouTube. He cautions viral ads can be make a big impression, but can damage valuable brands.

See this video on Beet.TV:
http://www.beet.tv/2006/10/ogilvys_new_med.html

wikipedia - online advertising

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Horaayy..there are 8 comment(s) for me so far ;)

#1

“I think” - oh great, thanks for the opinion bro

crispedfuture wrote on February 7, 2009 - 8:43 am
#2

the future of advertising is tv material mashed up with adverts mashed into it…

fatnessinstructor wrote on February 10, 2009 - 2:08 pm
#3

i enjoyed the video, excellent tips

Justin

JustinVerrengia wrote on February 10, 2009 - 7:11 pm
#4

Of course he’s not in favor of YouTube advertising. It’s not profitable for traditional advertising firms. This is ridiculous corporate party line stuff right here.

Shyaporn wrote on February 13, 2009 - 9:20 pm
#5

gosh this guy is bullshit bingo all the way

earlybirdsflyhigher wrote on February 16, 2009 - 5:51 pm
#6

oh my god this guy is such a douche

veryvictorio wrote on February 18, 2009 - 12:00 am
#7

peekvid . Com is my favourite site for wating movies online.

donaldnyasha2 wrote on February 21, 2009 - 9:36 am
#8

What if it was someone who is well versed in this media field of advertising? Would they still need you guys?

hughlooks wrote on February 21, 2009 - 4:23 pm
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