Paid Search Works but “Doesn’t Grab the Heart and Mind,” says Analyst David Hallerman
Earlier this month eMarketer released a report by senior analyst David Hallerman on the the future of online advertising. Last week, David sat down with Beet.TV’s Kate Lyon. He explained the promise and power of video advertising. He says that while paid search will be the biggest growth sector next year, the appeal of search is limited, that it’s essentially a direct marketing tool. He says that video is much more emotional - we agree. We can’t wait to see some exciting creative in the new year.
See this video on Beet.TV:
http://www.beet.tv/2006/11/the_future_of_o.html
December 15, 2008






Horaayy..there are 7 comment(s) for me so far ;)
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mash up tv material with mashed up ads mashed into it…
I thought that was excellent. I firmly believe what he’s saying is true. We make our living from PPC and We can clearly see the future is video.
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i enjoyed the video, excellent tips
Justin
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Thanks for the Information.
Danny