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March 9, 2010When you buy an insertion order, it seems like you can buy “lines” what does that mean in online advertising? Is it a an allocation of part of the budget for a particular campaign? If it is an allocation of part of the budget for a campaign, then why do advertisers use lines? Is it to run different advertisements against different demographics?
When you buy an insertion order, it seems like you can buy “lines” what does that mean in online advertising? Is it a an allocation of part of the budget for a particular campaign? If it is an allocation of part of the budget for a campaign, then why do advertisers use lines? Is it to run different advertisements against different demographics?
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people are charged on a “per line of the page” of a newspaper ads.. same with online ads.. you are charge on the number of lines on page of the screen … so the more line sentence you insert, the more they charge…
so this means ..the “lines” are the amount of words that can fit into one line of page