Email advertising

Before you do any mailings contact me about Text Marketing.

you can advertise specials and promotions directly to the prospects cell phone. Mailers are a waste of money… the list. the printing and the odds of someone looking at it…

don’t waste your time!!!

Direct mail is becoming less and less effective, no matter what the salesman may try to tell you. (Unless you offer food delivery, in which case mailing out your delivery menu might draw new business.) I’d recommend investing your budget in a website and internet marketing.

A good website will go a long way. Try to get the word out your restaurant via services like CitySearch. Get regulars to review your site on Yelp or other consumer-driven websites (don’t make up reviews).

This really depends on your location and the type of restaurant you own, but hopefully this will get you started

The best to advertise a restaurant would be
the use of word of mouth if cost considerations
would be built in.

Based on that, you can make small tickets which
you give to anyone who makes a purchase in your
restaurant, then print small handbills and on it
say something like “eat three times and get free
xyz on the next visit”

Have the handbills distributed around or when
people come in groups of 4 or 5, give something
free.

Something else you can try is…

If you have a beach around, hire a few kids (pay
with a free meal) and get them to write the name
of your restaurant and address every 10 to 15paces
all over the beach.

You can also make Tee shirts with your name and
address and give to customers who have visited
you repeatedly 4 to 5times. They’ll wear it and attract
visitors for you.

—————————–

Integrate all of your marketing channels.

Use your website as the centerpiece. Update it daily with daily specials, downloadable coupons, maps and a picture of the building’s exterior. A downloadable menu is also nice.

Then, print your site’s address on every piece of print and electronic ad you use in the business - menus, print ads, TV/radio spots, business cards, URL cards, invoices - everything.

Use your site to tell your story and use everything else to point to the place where the story is told.

Also, by posting daily specials and offering on-line reservations or ordering, you create site stickiness. You’ll see a lot of repeat site traffic.

Finally, optimize for local search with search engines by including your geo-specific region as a keyword. This avoids having to make deliveries to Zaire.

Integrate all of your marketing channels to create synergies.

Good luck,

Try advertising with some smaller, cheaper sites like rmbdomains.com. They offer several effective advertising solutions 1 being great for local restaurants. Check it out!