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Horaayy..there are 2 comment(s) for me so far ;)
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Direct mail can be pretty costly. Val-Pak is a good national direct mail company. There will probably be others in your market, val-pak is the only name I can think of at the moment. You’ll want to talk to several different companies, and are you looking at spending $2,500 only once?? Or per month, week, etc.? Direct Mail will most likely give you more measurable results than an online yellow pages. Are you promoting a website? You might want to consider google’s adwords.
If you decide to go with direct mail, or any other media for that matter, you need to make sure you have the right message that you want your business, product or service to represent. And it has to reach your specific target audience