What is the size of online advertising in Thailand?

post Category: Other - Advertising & Marketing — admin @ 3:03 am — post
postFebruary 28, 2010


How does it compare to traditional advertising? What is the trend? Who are biggest buyers of online advertising? Are they the same buyers as traditional advertising?

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« CG major but want to go into advertising/ marketing as well, what program?
What is your favorite advertising program? »

Horaayy..there are 2 comment(s) for me so far ;)

#1

I would contact Scott Armstrong of Sasin university

www.scimprints.com Greg wrote on March 1, 2010 - 11:00 am
#2

According to Neilsen Media Research, the size of the advertsing industry as a whole in Thailand for the year ending August 2007 was 59.3 billion baht. This was an increase of 0.7 per cent on the previous year. In 2006 Neilsen attempted to collect data for online advertising spending but failed as operators were reluctant to cooperate, so there is probably no accurate data available.

Andrew wrote on March 1, 2010 - 1:44 pm
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