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October 11, 2009Hi, I’m building a website and I am planning to charge advertisers for my revenue. The advertiser’s name/logo will be on the first page (it’ll be a list of advertisers) and the second page will be a link to their own information for a specific purpose (sorry, can’t disclose). I need help on finding out where can I find current online advertising rates for businesses (2 page ads?), so I know how much to charge and see comparable rates on other websites. I can only approach and charge businesses, who are on the list of companies that I have. Thanks.
Hi, I’m building a website and I am planning to charge advertisers for my revenue. The advertiser’s name/logo will be on the first page (it’ll be a list of advertisers) and the second page will be a link to their own information for a specific purpose (sorry, can’t disclose). I need help on finding out where can I find current online advertising rates for businesses (2 page ads?), so I know how much to charge and see comparable rates on other websites. I can only approach and charge businesses, who are on the list of companies that I have. Thanks.
Horaayy..there are 2 comment(s) for me so far ;)
Look at the excellent tool I gave when I answered the question linked below
The best thing to do is to check out other websites offering similar advertising opportunities and check their media kit, if available online. If not, you can pretend to be an interested customer and ask them to email to you the media kit to get ideas of the rates.
I think what you may be describing is close to the advertising products that franchise websites are offering where a company gets first page exposure and detailed page about them when the user clicks. So start with them - or other similar industries and find out how much those types of ads cost.