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February 8, 2010Where should I focus my advertising online? I am looking to attract the attention of Senior Citizens!?
I have certain products that I would like to advertise to seniors, such as wheelchairs, incontinence products, walkers, etc… I’m looking to find the best places on the web to spend my advertising $$$.
Horaayy..there are 8 comment(s) for me so far ;)
I’d start with the AARP, that’s the big one. And, you can probably find other links from their Web site that would be useful to you.
I dunno, may senior citizens aren’t ready for online yet, I think. Start the online thing (so you can say you started early and as one of the first to do so for the internet) but don’t count too much on it. I might do some door-to door, rotary, community service places, and so on.
well you could focus on vacation web sites….like florida
I think you’d get a better response if you could advertise on TV instead since the majority of senior citizens won’t use a “new-fangled device” like a computer.
the best place to go to is the collision for grandpearnts
Google Keywords are the most cost effective online advertising option bar none.
This is going to be a very difficult product to advertise online because the demographic you are marketing to does not really use the internet.
Perhaps would be a good place to start looking, but even that seems a little too young for the products you would like to sell.
If I were you I would spend very little of your advertising dollar on Online endeavors.
Invest in advertising in magazines like AARP. Go for senior citizen services and try to advertise there. You have to go to them, and that sometimes means going out of the web into printed material with that generation.